sorry big tobacco ...
we’re breaking up
it’s quite simple. we want to get the world off nicotine—for good.
Nicotine is the ex you can’t quite shake. You go cold-turkey, but reminders of your relationship are *everywhere* you look. You know it’s toxic and yet it’s all-too-easy to slip into old habits and go back.
We’ve been there too, and it’s no wonder so many of us are hooked. From cigarettes to vapes, Big Tobacco is a multi-billion-pound business profiting from our addiction: it’s time that we, as a community, fight back.
Our mission at ripple+ is to be the solution, not the problem. Tobacco kills more than 8 million people worldwide each year, with smoking being the largest cause of cancer in the UK. Nicotine is the drug in tobacco that causes dependency, and according to research, it can be more addictive than heroin. It’s messed up as f**k.
With some e-cigarettes delivering even more nicotine than traditional cigarettes, we believe that vaping is not the answer. We want to eradicate nicotine full-stop.
our work in the community
We’ve got a massive task ahead of us, but we’re certain that the path to fighting against Big Tobacco lies in grassroots-level action.
We’re working with brilliant organisations like Phoenix Futures, who help people on the road to recovery from addiction. Our merch store is dedicated to this cause: all proceeds are donated to support the charity’s Recovery Through Nature program—an initiative that empowers in-patients to grow their own produce, which has been proven to aid recovery and prevent relapse from drug or alcohol addiction.
This is only the start of the f**k nicotine movement—there’s so much more to come.
Welcome to the ripple+ family!